While Feastly has a robust marketing engine working to promote the entire marketplace, your success is partially dependent upon your ability to supplement our efforts. We've helped a lot of chefs build their brands, so generally our strategies are well-tested. That said, every situation is going to require a different mix of strategies and practices. The most important factor to consider is that you are a brand and you should be proactive in promoting it!
CREATING YOUR BRAND
NAME YOURSELF - You might be "Chef Sally" or "Down & Dirty Supperclub." Own whatever it is you call yourself.
MISSION STATEMENT - Create a mission statement that represents the vision behind your brand. What is driving you? Use your mission statement to make decisions for your brand so that you are able to stay on track and remain consistent.
GET LIVE! Get a domain name and post a simple site (squarespace.com, weebly.com, wordpress.com). Set up a Facebook page, Instagram account, and Twitter account for your brand.
SPREAD THE WORD - Leverage your community, but always position it as your brand. People will respond better when you are an established entity versus bombarding people in your personal social accounts.
One of the best ways to promote your brand is through social media. Here are some quick tips for navigating some of the major social channels. Click here to read our extensive social media guide.
Create a business page for your pop-up brand. Start here. Once your business page is live, invite people to like it!
Share links to upcoming pop-ups and relevant content (photos, videos, reviews etc.) on your business page.
Create Facebook Events to market individual pop-ups or meal series. Use this guide as a resource.
Create an Instagram account for your brand. Get started here.
Create one main hashtag for your brand.
Create a set of relevant hashtags to use every time you post.
Don’t be too general when using hashtags, because your content will get lost in the sea of other photos tagged with the same ones.
Post 3-4 times per week if you’re just starting out. As your brand grows, you can up the posting frequency to once or twice per day.
Utilize Instagram Stories as another way to engage with your audience.
AT YOUR MEALS
Tell your diners about your social media channels! Encourage them to share their photos online and tag your hashtag and handle.
Update your business cards and print out menus to have your social media handles and hashtags easily visible to guests.